Toggle navigation
Call - 01202 553744
Appius has been designing and delivering optimisation and experimentation strategies for our customers for over a decade, leveraging multi-variant testing, audience segmentation and personalisation as standard to our user-centred design and campaign approach to achieve improved results.
“We are thrilled that our esteemed long-term partner, Appius, has successfully obtained our new Experimentation accreditation. This achievement is a testament to their unwavering dedication to Optimizely, and we eagerly anticipate collaborating with them to explore the exciting capabilities it brings to their valued customers.”
- Hampus Persson — Vice President, Partner Sales EMEA & APC
Optimizely is in Gartner's Leader quadrant for Digital Experience Platforms due to its maturity and progressive capabilities. It blends content management with commerce and campaign capabilities, underpinned by Visitor Group personalisation for improved conversion.
It combines flexibility for development and integration for our teams with strong usability and reliable delivery of enterprise features for our clients. We are excited to be working with the web experimentation platform for split testing, Optimizely Data Platform (the CDP) and Content Marketing Platform (CMP) for content production efficiencies and AI tagging for OpenAI (as used by ChatGPT).
