Optimizely is in Gartner's Leader quadrant for Digital Experience Platforms due to its maturity and progressive capabilities. It blends content management with commerce and campaign capabilities, underpinned by Visitor Group personalisation for improved conversion.
It combines flexibility for development and integration for our teams with strong usability and reliable delivery of enterprise features for our clients. We are excited to be working with the web experimentation platform for split testing, Optimizely Data Platform (the CDP) and Content Marketing Platform (CMP) for content production efficiencies and AI tagging for OpenAI (as used by ChatGPT).